After building three successful businesses with her Navy SEAL former husband and business partner, Annie Yatch and her team now focus their coaching and training on trauma freedom, feedback systems and accountability processes that create the most sustainable fulfillment and success for entrepreneurs and their teams.
Her work moves companies, entrepreneurs, individuals, and teams to uncover the experience they want out of life and business, as well as the truth about why they haven’t been able to access that fulfilling experience yet.
As an entrepreneur for the last 12 years and a graduate of Georgetown University’s School of Foreign Service and Georgetown’s Masters Program in International Security and Counter terrorism, Annie set out in the world to keep those she loved safe, but found a deeper passion and undeniable skill in helping entrepreneurs identify the subconscious lies that hold them back in all areas of life.
With hundreds of companies and hundreds of thousands of individuals irreversibly impacted by the processes and systems that she and Larry Yatch developed through SEAL Team Leaders, Annie is confident that every business owner has access to the solutions for every business problem as long as they’re willing to start telling the truth. Her job is simply to help you find it.
Annie lives in Park City, Utah where she and her two boys (5, 7) are on the ski slopes together every weekend—and when clients and program members start to release those 80+ hour weeks to access their own version of weekend ski trips, that’s her truest measure of success.
I met Annie personally during my travels in the US earlier this year, and I was blown away by her insight into the stories high performers and high achievers tell themselves on the journey of growth, accomplishment and progression.
From associations when we’re younger, to struggles we normalise in our day to day lives, this is one of those episodes that’s going to make you question your beliefs, rethink your behaviours, and take action on lifting your ceilings of potential.
Time Stamps
00:18 - The 4 key lies suffered by high performing individuals
01:11 - Lie #1: Productivity is essential for success
03:26 - Adrenalized response to stress
04:35 - Finding the balance in being productive
06:11 - Finding a space for creativity
07:02 - Taking a power nap
09:40 - How to address the feeling of overwhelm
10:15 - Imagine like a child
13:00 - Success is an emotional feeling
14:57 - Lie #2: It all falls on me
15:57 - What is effective delegation
20:09 - It’s not about leading the way you want to lead
20:49 - Lie #3: Suffering or grinding is the fuel
22:31 - Trauma affecting mindset
25:06 - How do you rewire the association with trauma
26:54 - Lie #4: Comparison or competition is essential for growth
29:34 - Value your own personal journey
30:12 - 4 steps to the truth
33:36 - Why people struggle with connection
35:03 - The value in co-ordinating action
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I’m very excited and proud to announce we’ve developed a brand new partnership with one of the world’s leading premium supplement brands, Optimum Nutrition, where they’ll be helping support our RNT members, and listeners of this podcast, on their journey of health, fitness and total transformation. With the world’s #1 best-selling protein powder in their range, and a growing plant-based range, you can now use the code RNT20 to get 20% off in their US and UK stores. My personal favourite are their plant-based protein bars. I’ve literally done a 180 on protein bars since discovering these, and these were a game changer during my recent long stints in Bali and the US!
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